News & Updates
Ad Platform Updates
Google Ads, Local Services Ads, Meta, Microsoft and TikTok changes that affect your spend.
Ad Platforms
Microsoft Advertising Leans Into AI — and a Cheaper Audience
Microsoft Advertising rolls out more AI-assisted campaign tools while its lower competition keeps clicks affordable — a combination worth a look for local businesses.
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Meta Extends Advantage+ Automation to Local Advertisers
Meta's AI-driven Advantage+ campaign tools continue to expand, promising simpler setup for local businesses — with trade-offs worth understanding.
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Google Expands Local Services Ads to More Trades
Google continues to broaden Local Services Ads eligibility across service categories, giving more trades access to the pay-per-lead format at the top of search.
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