Microsoft Advertising Leans Into AI — and a Cheaper Audience
Microsoft Advertising rolls out more AI-assisted campaign tools while its lower competition keeps clicks affordable — a combination worth a look for local businesses.
Microsoft Advertising continues to add AI-assisted campaign features while quietly holding onto its structural advantage for cost-conscious advertisers: less competition than Google, which often means cheaper clicks for the same intent.
What’s New
The platform is closing the ease-of-use gap with AI-driven tooling.
- AI-assisted campaign creation and copy suggestions.
- Automated bidding and optimization options.
- Easier import of existing Google Ads campaigns.
Why Local Businesses Should Care
The audience skews toward desktop and older demographics, and the lower competition can stretch a budget further.
- Clicks are frequently cheaper than on Google for similar keywords.
- A meaningful, often overlooked share of local searchers.
- Importing existing campaigns makes testing nearly effortless.
The Bottom Line
Microsoft Advertising is easy to dismiss, but the combination of cheaper clicks and low-effort setup makes it a smart place to test — especially if your customers skew toward desktop searchers. Import a proven Google campaign, run it small, and see what the cost per lead looks like.