News & Updates
Marketing
Local and small-business marketing shifts you can act on this week.
Marketing
SMS Follow-Up Emerges as the Quiet Lead-Conversion Winner
Text-based follow-up is outperforming email and voicemail for local service leads, turning otherwise-lost inquiries into booked jobs.
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Google Refines Business Profile Features for Service Businesses
Ongoing changes to Google Business Profile continue to reward complete, actively managed listings — and quietly penalize the neglected ones.
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Reviews Keep Their Grip on Local Rankings in 2026
Fresh, steady review activity remains one of the strongest signals in local search — and one of the few ranking factors a business fully controls.
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